As a proud partner of the Canadian Olympic and Paralympic Teams,
Canadian Tire, is debuting the Puck Pass Challenge, featuring WDSE Client Tyler McGregor, for a good cause to help fans cheer on Team Canada at the Beijing 2022 Winter Olympics.

Fans can create a video of themselves receiving and passing a puck and post it on Instagram, Facebook, Tik Tok or Twitter using the hashtag #WeAllPlayforCanada and @CanadianTire, for a chance to be featured in their commercial during the hockey medal games.

For every pass, Canadian Tire will be donating $1 to Jumpstart, The Canadian Olympic Foundation, and The Paralympic Foundation of Canada to help grow sport in Canada.